When should your company implement a product information management (PIM) solution?

13 September 2021
Agboakiosime Imoudu

If you’re an eCommerce business owner who knows about product information management (PIM) systems, are convinced of their benefits, and agree that you need to implement a PIM solution in your business, you’re in the right place. Here, you’ll find out what signals show that it’s time to do so. 

You want to try out international markets 

When eCommerce businesses enter new markets, top on their list of problems is how they can translate their product information into other languages and currencies. With a PIM solution, you can easily localize product information and send it to the correct region.

When you want to improve customer experience 

When you intend to improve customer experience, you can quickly achieve your aim with a PIM solution. By making all information about a product available, you educate your customers and make product selection easy.  

Your business has a substantial product inventory 

When your eCommerce business has very many products, it can be tough to manage them manually. If so, you need suitable PIM software. Such a system will make it easy to manage the product information efficiently.

Many of your products have similar features 

When your online business has many similar products, there’s a high likelihood of error when manually updating their information. But when you have a PIM system to do the job, you can easily differentiate information using characteristics that differ, like colour.

You use multiple digital channels 

If you sell your products across multiple channels, you end up with a massive workload whenever you need to update information. With a DIM system in place, you only need to update the information on one channel and export it to all others.

When you have several product suppliers

If you have multiple suppliers, managing them can be difficult. You may need to keep accurate records and follow up on deliveries, invoicing, payments, returns, and so on. This can be tricky unless you have a PIM solution to manage these suppliers. 

If your company falls into any of these categories, it’s time to implement a product information management system. You can begin your PIM journey at https://www.encode.eu/